Privacy Policy and Website Terms of Use
Effective Date: 29/7/25
This website is owned and operated by: White Mark Management Ltd
Company Registration Number: 06853384
Email Contact: info@whitemark.com
Website: https://www.whitemark.com

‍1. Website Terms of Use
‍When using www.whitemark.com (“the Website”), you agree to the terms and conditions set out below. If you do not accept these terms, you must not use this Website. These terms may be amended from time to time without prior notice.

‍1.1 Intellectual Property
All design, drawings, content, branding, visuals, and technical documentation presented on this Website are the intellectual property of White Mark Management Ltd unless explicitly stated otherwise. Reproduction or redistribution without prior written consent is prohibited.

‍1.2 External Links
This Website may include hyperlinks to third-party sites. White Mark Management Ltd is not responsible for the content, availability, or privacy practices of external websites. Use of such links is at your own risk and does not imply endorsement.

‍1.3 Liability and Availability
While we aim to keep the Website operational, White Mark Management Ltd does not guarantee continuous access and accepts no liability for technical failures or content inaccuracies. Use of this Website is at your own risk.

‍2. Privacy Policy
‍White Mark Management Ltd is committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

‍2.1 Information We Collect
We may collect and process the following personal data: - Identity & Contact Data: Name, company, email address, phone number. - Technical Data: IP address, browser type, device type, time zone, and interaction data. - Usage Data: Page visits, traffic sources, interaction with forms and content. - Marketing & Communications Data: Preferences for receiving marketing from us and your communication choices. This information may be collected when: - You complete a contact or enquiry form. - You subscribe to our newsletter. - You consent to cookies or tracking technologies (including Meta Pixel and Google Analytics).

‍2.2 Tracking Technologies and Advertising Features
‍We use Meta Pixel (provided by Meta Platforms, Inc.) and Google Analytics 4 (GA4), including optional features such as Google Signals, User-ID, and ads personalisation. Use of these technologies helps us: - Understand and optimise our digital marketing efforts. - Measure conversion rates and campaign effectiveness. - Analyse user interaction patterns. - Deliver relevant and personalised advertising content across platforms. When Google Signals is enabled, data from signed-in Google users (who have consented to ads personalisation) may be linked to site usage, including location, search history, YouTube activity, and browsing behaviour. These data are anonymised before analysis and reporting. All marketing and advertising tracking is strictly opt-in. Upon visiting the Website, you will be presented with a cookie banner requesting your consent. No tracking scripts for Meta or Google Signals will be activated unless you provide explicit consent. You may withdraw consent at any time via the cookie settings or by clearing browser cookies. For more information, refer to: - Meta Privacy Policy - Google Privacy & Terms

‍2.3 How We Use Your Data
We use your personal data to: - Respond to your enquiries and communication. - Provide requested services or downloads. - Improve our Website and user experience. - Send you marketing communications, where consent has been given. - Maintain technical and security performance. We retain client project records and associated technical documentation indefinitely as part of our professional obligations, especially for acoustic and architectural interventions which may require future reference.

‍2.4 Lawful Basis for Processing
Under UK GDPR, our lawful bases for collecting and using your data may include: - Consent (for marketing and tracking technologies). - Contractual necessity (to respond to project-related enquiries). - Legitimate interest (for internal analytics, project archiving, or business communication).Where Google Signals, User-ID, or other advertising personalisation features are used, data is processed only after your explicit consent.

‍2.5 Data Sharing and Storage
We do not sell, rent, or share your personal data with third parties for commercial gain. Data may be processed using secure third-party services for hosting, analytics, advertising, or form processing, subject to confidentiality and data protection agreements. Google Signals data is stored for a maximum of 26 months unless otherwise configured. All personal data is stored securely with access limited to authorised personnel only.

‍3. Your Rights
Under UK GDPR, you have the right to: - Request access to the personal data we hold about you. - Request correction of any inaccurate or incomplete data. - Withdraw consent to marketing or tracking at any time. - Request deletion of your personal data (subject to legal retention obligations).You can exercise these rights by contacting us at info@whitemark.com

‍4. Cookie Policy
White Mark Management Ltd uses cookies and similar technologies to enhance your experience and gather insights into site usage.

‍4.1 Cookie Categories
Essential cookies: Required for site functionality and security. - Analytics cookies: Used to understand traffic patterns (e.g. GA4). - Marketing cookies: Used with your consent, including Meta Pixel and Google Signals, to personalise ads and measure campaign performance.

‍4.2 Consent and Management
You will be asked for consent upon your first visit to the Website. You may manage or withdraw your preferences at any time via the cookie management tool provided. We use Consent Mode v2 to ensure that tracking and personalisation scripts are disabled unless you provide clear and informed consent. Users may also manage ad personalisation settings directly through: - Google Ad Settings - Google Analytics Opt-Out Add-on

‍5. Data Security and Retention
We apply appropriate technical and organisational safeguards to protect your data. Project-related materials are archived indefinitely unless otherwise requested. Personal data submitted via contact forms or marketing opt-ins is retained only for as long as necessary or until consent is withdrawn.

‍6. Changes to This Policy
This policy may be updated periodically to reflect changes in legislation, regulatory guidance, or operational requirements. The latest version will always be available at https://www.whitemark.com/privacy

‍7. Contact Us
If you have any questions about this Privacy Policy or the handling of your data, please contact:
White Mark Management Ltd
Email: info@whitemark.com